“Designing the Invisible”
What is a service?
How can an invisible experience be designed?
How does service design sit within other kinds of design ecosystems?
How can a service design design with care for people and the environment?
I owe a personal debt to this author because of the design instruction she gave us at Parsons, and the opportunity she gave me to manage the SDGC15 conference. I would not be who I am without her. On top of that she’s actually wonderful and incredibly, incredibly bright and capable. So what about this text?
The first half of the text covers the theory of services and designing them. There’s a rigor to this that I find missing in other texts that are more practical and market facing. The second half of the book covers methods, and it’s really generous in its clarity and completeness.
I find it works really well with other kinds of literature in fields that pair nicely with service design, as one never designs a service in isolation to other kids of business, innovation or design efforts.
more coming soon